A few days ago, I signed up for a pinterest account. Although I’ve never really been very active on social networking sites, I’m trying to get more involved and realize that for the next few years at least, that’s where the world will continue to move.
For pinterest, what I thought was kind of interesting was the registration process. I heard about the site, went to it, but couldn’t register. It’s not open to anyone, you have to request registration, which I did and I received an email about 8 hours later telling me my registration has been approved and that I can now sign up as a member. I’m not quite sure if this delay in allowing people to register is for technical reasons, i.e. to control the number of users and not overload the servers, or to build hype around becoming a member.
I think the idea of pinning images and sharing them with friends and followers is great, but I don’t think it will become very successful. The main reason in my view is that it isn’t easy to use. I’m not saying it’s difficult, just that it took a minute or so for me to think about how it works. I was interested to see how it works, so I took the time. For pinterest to become a popular social networking tool, people need to just be able to use it with almost no thought process involved. What made Apple popular is that their products just work. Anyone can use them, you don’t have to be a scientist or an engineer. When things becoming complicated, most people will lose interest and instead of reading about how to use your tool, will decide to use something else.
Maybe most people that try pinterest will, from the start, think it’s easy to use or maybe not. I guess we’ll find out in a couple of weeks.